This weekend marks the 50th annual Variety – The Children’s Charity fundraiser.
Global Television staff have spent the past two months preparing for the “Show of Hearts” telethon, which will run from 6:55 PM Saturday to 5:30 PM Sunday.
Global’s Sonja Beeksma says Variety helps so many kids that it’s an easy cause to support.
“When you see what this charity does for families with so many different problems that these kids have, so many different kids with life-threatening situations or life-changing, life-enriching support it really just tugs on your heart,” she says, “we’re all just so proud to be apart of it.”
As one of the telethon’s host, she says the event is going ‘back to its roots.’
“We’re bringing back live entertainment, it’s not just one location; there’s two locations, so there’s going to be live entertainment at the centre in Vancouver and, of course, where it usually happens at the Hard Rock Casino, so I think viewers are really in for quite a treat.”
Some of the ‘live’ entertainers include Canadian musicians Aaron Pritchett, Barney Bentall, and 54-40 among others.